Fashion Merchandising Director Discusses Gen Z Innovators

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Fashion Merchandising Program Director Cherie Serota offered expert advice to brands that appeal to Gen Z consumers. In an interview with Sourcing Journal, a leading business-to-business trade publication, Serota said that the new Gen Z customer is more concerned than ever before with recycling and repurposing garments to reduce their carbon footprint, and that brands need to engage with Gen Z consumers-turned-social-media-influencers who are driving modern fashion trends.