Accomplished Entrepreneur Michael Sonnenfeldt Discusses New Book with LIU Post Students

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Approximately 70 students from the LIU Post College of Management took advantage of the opportunity to hear from one of America’s most accomplished entrepreneurs and philanthropists, Michael Sonnenfeldt.

Sonnenfeldt is the founder and chairman of TIGER 21 (The Investment Group for Enhanced Results in the 21st Century), the premier peer membership organization for high-net-worth wealth creators and wealth preservers in North America, London, and Switzerland.  He is an accomplished serial entrepreneur and philanthropist.

Sonnenfeldt participated in an event at the College of Management moderated by former Congressman Steve Israel, Chairman of the Global Institute at LIU, to discuss Sonnenfeldt’s book “Think Bigger: And 39 Other Winning Strategies from Successful Entrepreneurs.”  The students received signed copies of the book following the event and were excited to hear directly from Sonnenfeldt.

Through his private investment company, MUUS & Company, Sonnenfeldt has holdings in solar, battery, and other technologies related to alternative energy infrastructure applications. From 1991 to 1998, Sonnenfeldt founded and led Emmes & Company, a real estate investment boutique that was a major buyer of distressed portfolios in the early 1990s and grew to over a billion dollars in assets by the time he sold his interest in 1998.

The book draws on the wisdom, insight, and experience of members of TIGER 21, and supplementing that with additional research and interviews, Sonnenfeldt offers real-world guidance and often counter-intuitive advice and conclusions.

Among the book’s topics which Sonnenfeldt discussed with the LIU students:

  • Why grit and focus trump intelligence just about every time.
  • Why having—and listening to— a wise mentor will create shortcuts to getting more done.
  • What you need to do to avoid getting in your own way. And why.
  • ‘Shirtsleeves to shirtsleeves in three generations’ can be avoided by taking some simple, commonsense steps.

All proceeds from the book support the TIGER 21 Foundation for young entrepreneurs.​